During a recent interview with a global sourcing industry publication, we briefly discussed the number of confusing names.

Seems like every company in our industry uses a different name.

Hummm...ones that come to the top of my head:

1. Onshoring
2. Rural OnShoring
3. Domestic Sourcing
4. Domestic Outsourcing
5. Rural Sourcing
6. Farmshoring
7. Low Cost Domestic Sourcing
8. Inshore Sourcing

Have I missed any? If so, please comment and add.

No wonder the Media and potential clients get confused. This mish-mash dilutes our industry brand and marketing impact.

Reminds me of the early days of the VCR...VHS vs. Betamax. Or more recently, Blu-Ray DVDs vs. HD DVD.

As our exciting industry matures, a single industry brand name will emerge.

Guess which one is my favorite? Hint: Just look at our Logo!

OnShoring is simple, clear, and provides distinct differentiation from offshoring.